YouTube optimization: easier to find in 8 steps!
Since 2009, video consumption has increased from 4 billion to 12 billion. In the Netherlands alone, 6.8 million people use YouTube. Among these are more than 1 million daily users!
Videos are valuable content. They offer your visitors the experience they are looking for. Moreover, videos are of great value for the findability of your webshop or website. Google shows videos in the search results. And the second largest search engine is …… YouTube!
How do you rise above the crowd with your video? That is not as complicated as it may seem. With these 8 steps, your video will be at the top in no time!
1. Give your video a clear name
Optimizing a video starts when you still have the original (RAW) file on your computer. Most video files are given an unclear name, but you can easily change this. When setting a video name, you need to keep a few rules in mind. The main subject must appear, as well as the search term you want to use and the title of the video.
You can see a good example with our customer Van Hoorne Entertainment: Suske and Wiske The Musical – De Circusbaron Trailer. Suske en Wiske is the main subject, after which De Musical is used as a search term. The title used by Van Hoorne Entertainment comes after the dash.
2. Use a catchy title
As soon as you upload the video you have the option to enter a title. Make sure your video title starts with the most important search term. In addition, you naturally want to make the visitor curious with your title.
3. Provide a good description
Great! You can now easily be found in the title. To increase findability even more, also pay attention to the description of your video. After the title, a good description is the most important part of making your video keyword-friendly. Include the most important keywords in the description and don't forget to use the link to the website at the beginning. A good example of this is:
'' Suske and Wiske the Musical - https://www.vanhoornejunior.nl/suske-...
Suske and Wiske present the family show of the theater season with this new musical! The comic heroes experience an exciting adventure in the theater together with Aunt Sidonia, Lambik and Jerom. A performance full of excitement, adventure, humor and great music that you won't be able to get out of your head! Suske and Wiske The Musical - The Circus Baron''
4. Set tags and labels
After coming up with a good description, you can start setting up the tags and labels. Make sure you place your video in the correct category. Van Hoorne Entertainment, for example, places its videos in the entertainment category. Entering tags may not make you easier to find in Google, but it will help you rise in the YouTube rankings.
5. Add notes
After you upload your video, you have the option to add notes and annotations. You can do this in video management. You can not only place texts, but also add links to, for example, the contact form or the product page. Grab that chance!
6. Write a transcript
To ensure that Google and YouTube better understand what your video is about, it is important to create a transcript. A transcript provides subtitles below the video. You can create such a transcript via https://amara.org.nl/nl, after which you can upload it to YouTube.
7. Use playlists
Potential customers almost always watch more than one video. Usually they are looking for different videos of a product or service. For these people, completing a playlist is a step not to be missed. Organize your videos into playlists to keep attention. For example, at Van Hoorne Entertainment you can find the following playlists: Van Hoorne Junior Kids Club, Laughter for a Day Foundation, TV heroes, Suske and Wiske, Van Hoorne Television Productions, You must see this! And much more!
8. Go for interaction
Last but not least, the number of views and interaction on your video also play a major role in your findability. The more people give your video a thumbs up, the higher you score. You can generate interactions by regularly sharing your videos via other social media channels. And are there any nice reactions? Then respond to this again!
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