The power of fresh content
Many websites have already discovered the power of blogging. Yet there is room for improvement. It is a challenge for many companies to come up with a relevant blog on a monthly or weekly basis. We often see that a frantic attempt is made for a while and then abandoned. And this is precisely the danger of blogging.
Keep your blog fresh
The power of blogging and news reports lies, among other things, in the “freshness” of a message. We see sites that are refreshed regularly get higher rankings in Google. The same applies to new relevant blogs. But it appears that a new key has been found in high-scoring content!
Update popular blogs
Moz recently noticed that Butterblog's blog item is in position one on Google under the search term; “free movie websites”. How is it possible that a blog ranks so well for a very popular search term? The key is in refreshing the page.
The webmaster regularly updated the message with new sites that were worth checking out. This kept his blog relevant and the page continues to rank well.
Cover for the SEO & content marketer?
Previously, it was taboo to simply change popular content. Everyone was afraid of losing their ranking in Google. Now it turns out that it actually helps the rankings to regularly revise and rewrite your popular content.
For now, we can recommend that you take a critical look at your own blog to see if there are any potential items that could use updating. Do not hesitate to adjust these regularly. It will benefit the rankings.
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