The power of fresh content

Many websites have already found the power of blogging. Still, there is room for improvement. It is a challenge for many companies to come up with a relevant blog monthly or weekly. We often see it happen that a frantic attempt is made for a while and then let it go. And this is precisely the danger of blogging.

Keep your blog fresh

The power of blogging and news items is partly in the “freshness” of a message. We see sites that are regularly updated get higher rankings in Google. The same goes for new relevant blogs. But it appears that a new key has been found in high-scoring content!

Update popular blogs
Moz recently noticed that the blog item from Butterblog is in position one at google under the search term; “Free movie websites”. How is it possible that a blog ranks so well on a very popular search term? The key is to refresh the page.

The webmaster regularly updated the post with new sites worth checking out. This kept his blog relevant and the page continues to score well.

Cover for the SEO & content marketer?
Previously, it was taboo to adjust popular content just like that. Everyone was afraid of losing their ranking in Google with this. Now it turns out that it helps the rankings to regularly review and rewrite your popular content.

For now, we recommend that you take a critical look at your own blog to see if there are any potential items that could use updating. Don't be afraid to adjust it regularly. It will benefit the rankings.