Conversion optimization for B2B website
373% more requests by placing more emphasis on the benefits of welding wholesale and offering the option to make a price request via WhatsApp.
Welding wholesaler with 300,000 kg of welding materials in stock
De lasgroothandel is the wholesaler in the field of welding supplies. With more than 300,000 KG of welding materials in stock, the company provides the professional welder with the best products at a competitive price.
Everything to be the best choice today and tomorrow
De lasgroothandel has more than 40 years of experience and does everything it can to be the best choice for welders today and tomorrow. Including by settling for minimal margins and offering faster delivery.
The reason
Competition looming and mobile website traffic increasing rapidly. Reason enough for welding wholesaler De lasgroothandel to take action and stay one step ahead of its competitors online.
The approach
We have managed to make a leap from this step by placing more emphasis on the distinctive character of De lasgroothandel. The mobile website has also been overhauled and it has been made possible to submit your price request via WhatsApp.
The result
A website on which visitors are clearly informed about the advantages of the welding wholesaler and which scores better on mobile. The number of requests increased by 373%, the mobile website played a major role in this.
Increased competition and mobile traffic is growing
Competition is expected to increase in the coming years. Direct competitors will gain more ground and existing wholesalers will add welding supplies to the range. In addition, strong growth was visible in mobile traffic. In 2019, mobile traffic accounted for 36% of all website traffic. This together was reason enough for De lasgroothandel not to sit still and to stay one step ahead of the competition.
![[VB] Conversion optimization for B2B website - Increased competition and mobile traffic is growing](https://ccms.ccmsd.nl/media/662x662/2642-vb-conversion-optimization-for-b2b-website-increased-competition-and-mobile-traffic-is-growing.png)
More emphasis placed on distinctiveness
De lasgroothandel distinguishes itself in the field of operational excellence. This means that the wholesaler excels in carrying out all business processes well and efficiently. To respond to increasing competition, placing more emphasis on the benefits of this was central during the conversion optimization of the website. In addition, various optimizations have been made to the mobile website. This is to make the mobile website even more user-friendly.
Better inform visitors about the benefits
Based on the aim of better informing visitors about the benefits of De lasgroothandel, various optimizations have been carried out. We placed the three most important benefits in the header and every three products in the product overviews. In addition, the product detail has been expanded with content blocks about brand information and the benefits of De lasgroothandel have been highlighted once again.
Image 1 - Content blocks on the product detail:
![[VB] Conversion optimization for B2B website - More emphasis placed on distinctiveness](https://ccms.ccmsd.nl/media/662x662/2664-vb-conversion-optimization-for-b2b-website-more-emphasis-placed-on-distinctiveness.png)
Requesting a quote is now also possible via WhatsApp
The mobile website was also addressed during conversion optimization. The current formatting has been improved and the old filter has been replaced with the latest version. Contact via WhatsApp was already possible on the website. The header redirected visitors to the app if they chose to do so. Due to its success, the communication channel has been further rolled out and it is now also possible to request a price on the product detail via WhatsApp.
Image 2- WhatsApp on the website product detail:
![[VB] Conversion optimization for B2B website - Requesting a quote is now also possible via WhatsApp](https://ccms.ccmsd.nl/media/662x662/2663-vb-conversion-optimization-for-b2b-website-requesting-a-quote-is-now-also-possible-via-whatsapp.png)
"This project has produced a result that we could only secretly dream of."
Ruben de Haas - Owner De lasgroothandel
Three times as many requests for De lasgroothandel
Despite increasing competition, conversion optimization for De lasgroothandel has paid off. In total, the welding wholesaler saw the number of requests increase by 373%. The number of requests via the mobile website even multiplied more than ten times. The WhatsApp channel accounted for 47% of requests.
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